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Harnessing the Awesome Power of Press Releases
Table of Contents

1. Marketing to the Media Mindset – An Overview of Why
They Accept and Deny Your Submissions.

2. Follow Your Facts – How Research Validates Your
Voice.

3. Approaching Your Audience – Writing From the
Consumer’s Point of View.

4. Tips of the Trade to Make Your Headlines Hook the
Readers.

5. Destination: Information! Covering the Who, What,
When, Where, & Why In Your Content.

6. Tempting With Teasers – A Tantalizing Taste of the
“Less-Is-More” Theory.

7. Formatting Fundamentals – Following the Rules of
Conformity.

8. Press Release Placement – Finding the Perfect Medium

9. Manipulating the Media – Channeling Your Document to
Particular Personnel.

10. Noteworthy News – How to Keep Track of Your
Submissions and Publications.

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Keywords: marketing;press releases;profit;sites
File Size: 309 KBytes